Thursday, September 8, 2011
Wednesday, September 7, 2011
Har ek friend zaruri hota hai
The New Airtel Ad, the new advertising anthem, dil ko chho jaane wala.
Advertising concepts have definitely surpassed from the people in the concerned industry to the common man, who now take interests of who thought of the concept? who wrote the copy (text,words,lyrics as called in layman's language) ? who gave the music? who produced the ad? and all that.
Advertising is now looked upon with same respect as the TV soaps and shows. My niece sings "hum mein hai HERO" with the same zeal as she sings "dhinka chika"
Loads about advertising in our life. Anyways, was talking about the Airtel Ad. The feel of the ad is so refreshing after which it reminds us of our long time, short time, masti time and every time friend, as they say it "har ek friend zaruri hota hai".
But to think of it, it depicts us so deeply and clearly that it left me with a very sour thought the other day when I was watching it, that we have friends for every small thing, how selfish and self centered we have become that we posses even friends ( the gift of god ) with such comfort to us.
Of how we want them to be, of when we want them, of why we want them and all. Such has relationships become in our life that they come, they go, they hurt,they love, they make us laugh,they make us cry, they motivate, they demotivate, they hold us, they let us fall, they teach us to breathe,they make us choke, but very few stays with us for long, for very long.
P.S - Yeas I also have friends for different purpose. True, but such is life dearies :) Love All.
Advertising concepts have definitely surpassed from the people in the concerned industry to the common man, who now take interests of who thought of the concept? who wrote the copy (text,words,lyrics as called in layman's language) ? who gave the music? who produced the ad? and all that.
Advertising is now looked upon with same respect as the TV soaps and shows. My niece sings "hum mein hai HERO" with the same zeal as she sings "dhinka chika"
Loads about advertising in our life. Anyways, was talking about the Airtel Ad. The feel of the ad is so refreshing after which it reminds us of our long time, short time, masti time and every time friend, as they say it "har ek friend zaruri hota hai".
But to think of it, it depicts us so deeply and clearly that it left me with a very sour thought the other day when I was watching it, that we have friends for every small thing, how selfish and self centered we have become that we posses even friends ( the gift of god ) with such comfort to us.
Of how we want them to be, of when we want them, of why we want them and all. Such has relationships become in our life that they come, they go, they hurt,they love, they make us laugh,they make us cry, they motivate, they demotivate, they hold us, they let us fall, they teach us to breathe,they make us choke, but very few stays with us for long, for very long.
P.S - Yeas I also have friends for different purpose. True, but such is life dearies :) Love All.
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